Normative theories suggest that people acquire prejudice due to various factors such as socialization, culture, and social norms. Norms are the unwritten rules that govern how individuals behave and interact with others within a given social context (Marger 66). Normative theories emphasize the role of social norms and values in shaping attitudes toward certain social groups. One normative theory of prejudice is socialization, which suggests that prejudice is learned through socialization processes, such as observation, imitation, and reinforcement. According to Marger, prejudice and discrimination can be seen as part of a society's social code, passed down from generation to generation (66).